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- Salem's public information manager presented a draft 2027 recycling communication plan to the Solid Waste Committee, asking for feedback as the city develops the year-long campaign. - The plan outlines quarterly themes—program launch, waste prevention, food waste, and holiday waste—to boost recycling awareness and reduce contamination. - Salem is coordinating messaging with Marion and Polk counties, local haulers, and the Northeast United community engagement initiative to expand reach. - The city is prioritizing translation of messaging into non-English languages and addressing internet access gaps to serve diverse residents.

- The District's One-Year MRDT Tactical Plan identifies Sooke's lack of a cohesive brand identity and budgets $25,000 for brand development to address it. - The plan specifies creating a comprehensive Brand Style Guide and a digital Brand Asset Management system for stakeholder use, with a 12-month development timeline. - The Five-Year Strategic Business Plan reinforces this with a goal to develop and maintain a unified brand identity, including a brand style guide and messaging framework. - The Tourism Advisory Committee, established May 11, 2026, oversees these marketing and branding initiatives and will report to Council.